AI-Powered Shoes

Type:

Consumer Product Launch

Type:

Consumer Product Launch

Overview

Creators of the world’s first AI-powered shoes, set out to launch their groundbreaking product in time for peak holiday sales. The goal: generate mass awareness, drive credibility, and sell out before the holidays.

Strategy

To make a bold entrance, we focused on:

Targeting tech-forward reporters and early adopter media.

Targeting tech-forward reporters and early adopter media.

Targeting tech-forward reporters and early adopter media.

Securing high-visual TV coverage ideal for live demos and product walk-ons.

Securing high-visual TV coverage ideal for live demos and product walk-ons.

Securing high-visual TV coverage ideal for live demos and product walk-ons.

Emphasizing innovation, design, and giftability in holiday shopping segments.

Emphasizing innovation, design, and giftability in holiday shopping segments.

Emphasizing innovation, design, and giftability in holiday shopping segments.

Key Results

Secured coverage in The Verge, Forbes, and both *print and online features in the New York Post.

Secured coverage in The Verge, Forbes, and both *print and online features in the New York Post.

Secured coverage in The Verge, Forbes, and both *print and online features in the New York Post.

Landed 40+ broadcast segments, including Fox News, The Sherri Shepherd Show, and top local morning shows nationwide.

Landed 40+ broadcast segments, including Fox News, The Sherri Shepherd Show, and top local morning shows nationwide.

Landed 40+ broadcast segments, including Fox News, The Sherri Shepherd Show, and top local morning shows nationwide.

Sold out before the holiday season, with widespread interest from tech consumers and gift guides.

Sold out before the holiday season, with widespread interest from tech consumers and gift guides.

Sold out before the holiday season, with widespread interest from tech consumers and gift guides.

Cemented Moonwalkers as one of the most buzzed-about wearable tech launches of the year.

Cemented Moonwalkers as one of the most buzzed-about wearable tech launches of the year.

Cemented Moonwalkers as one of the most buzzed-about wearable tech launches of the year.

Bridging the Gap Between Stories and Visibility

From strategic media placement to thought leadership and reputation building, we craft tailored PR solutions that put your story in front of the right audience.

Targeted Media Exposure

Strategic Brand Positioning

Trusted Industry Presence

About Us

NB Communications clients enjoy press relations and marketing solutions that use senior level thinking and cost-conscious budgets that reach business goals. 

Copyright 2025 - All Right Reserved

About Us

NB Communications clients enjoy press relations and marketing solutions that use senior level thinking and cost-conscious budgets that reach business goals. 

Copyright 2025 - All Right Reserved

About Us

NB Communications clients enjoy press relations and marketing solutions that use senior level thinking and cost-conscious budgets that reach business goals. 

Copyright 2025 - All Right Reserved