Mobile-First Retail Tech with AI Integration
Showcase how Multimedia Plus’ INCITE platform is transforming frontline communication, training, and task management through seamless AI integration.
Client:
Multimedia Plus
CEO:
David Harouche
Duration:
NRF 'Big Show' Campaign
Overview
Multimedia Plus is the developer of INCITE, a mobile-first communication and training platform used by top retailers to streamline daily operations and boost employee performance. Designed specifically for the frontline workforce, INCITE delivers instant access to training content, updates, and task management tools—enhancing productivity and customer experience.
Strategy
Ahead of the NRF ‘Big Show,’ the campaign emphasized how AI is seamlessly embedded into the INCITE platform as a practical enhancement to real-world workflows. Messaging focused on how AI supports task routing, content personalization, and smarter internal communications, helping retailers solve challenges around staffing, training, and engagement at scale.
Key Results
The campaign successfully positioned Multimedia Plus as an innovator in retail technology, leading to national and trade coverage that spotlighted their AI-forward approach. By aligning the campaign with NRF, the team maximized exposure during a critical retail tech moment and was able to reinforce INCITE’s leadership in solving real retail pain points through seamless, scalable tech.
Bridging the Gap Between Stories and Visibility
From strategic media placement to thought leadership and reputation building, we craft tailored PR solutions that put your story in front of the right audience.
Targeted Media Exposure
Strategic Brand Positioning
Trusted Industry Presence